To understand the market, open the boxes, see the objects inside, then ask where they came from, who brought them here, who will buy them, and where they will go next. Follow the seller, follow the buyer.
Throughout history, the marketplace has served as a platform and infrastructure in relation to its surroundings, where cultural, social and anthropological knowledge is collectively produced, accumulated, and distributed. Though different markets have different spatial and social organizations, encapsulating all is the notion of creating a space where the production and consumption culture merge together, which enables the marketplace to produce its own unique knowledge. At this point, it can be said that the marketplace serves as a scene that allows the exploration of food networks.Marketplace is a learning space, and a mirror for the production-consumption processes that allows discoveries of different and ever-changing positions of the product on the stand, and the hand holding it.
Four marketplaces, Nazilli, Karacasu, Tire and Ödemis, all located in Büyük and Küçük Menderes Basin area, which are important food production regions of Turkey, are selected as the main focus of research to document the process of exploring the internal and external dynamics that form and foster the marketplace. This design research, which aims to investigate production-consumption networks while discovering the spatial dynamics and possibilities by focusing on the agricultural “product”, is carried out through the marketplace. It begins with questions such as where the product on the market booth comes from, by whom it was produced and processed, and the agricultural practice used, seeking for an answer with the discovery process of marketplace dynamics.
Marketplaces, which are interfaces that form, make visible, and represent the networks of production and consumption of food, will be treated as a collective production and learning space. The aim of the research is to decipher the network structure and influence area of the marketplace by exploring the before and after phases of the market, along with the transformation of the geography it feeds and is fed by, based on the interaction between the producer and the consumer.
In reference to marketplaces serving as a space for accumulation of knowledge for its surroundings, the aim is to mimic that dynamic by creating a platform that will enable people to learn and share from the marketplace. In this context, the process of collectivizing and anonymizing this learning process will be studied by encouraging sharing. Using the product in the marketplace as a starting point, the project aims to discover the format and place of display, its route to the market, where it was produced-processed, and the experience of the producer, along with the productive landscape of the Great Meander and Little Meander basins that nurture these markets.